EcoPly Living Cookie Policy
**Last Updated: July 10, 2025**
This Cookie Policy explains how EcoPly Living ("we," "us," or "our") uses cookies and similar technologies on our website, ecoplyliving.com. By continuing to use our website, you consent to the use of cookies as described in this policy. We are committed to transparency regarding our data practices and providing you with control over your privacy.
1. What Are Cookies?
Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site. Cookies allow a website to recognize a user's device and store certain information about their preferences or past actions. This can include remembering your login details, items in your shopping cart, language preferences, or even tracking your browsing behavior across different pages.
Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser. The duration a cookie stays on your device depends on its type and your browser settings.
2. How We Use Cookies
EcoPly Living uses cookies for various purposes to enhance your experience, analyze website performance, and support our marketing efforts. Our use of cookies is designed to make your interaction with our site smoother, more personalized, and more relevant to your interests. We categorize the cookies we use into several types:
2.1. Strictly Necessary Cookies (Essential Cookies)
These cookies are absolutely essential for the website to function properly. Without these cookies, certain core functionalities of our website, such as navigating between pages, accessing secure areas (like your account dashboard), or adding items to your shopping cart, would not be possible. They do not collect any personally identifiable information about you and are typically set only in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
- **Purpose:** To enable core website functionality, manage user sessions, ensure security, and remember your cookie consent preferences.
- **Examples:**
- Cookies that remember items you've added to your shopping cart as you browse different product pages.
- Session cookies that keep you logged into your EcoPly Living account, so you don't have to re-enter your credentials on every page.
- Cookies that store your preference regarding cookie consent, ensuring the banner doesn't reappear unnecessarily once you've made a choice.
- Security cookies that help detect and prevent fraudulent activities or unauthorized access to your account.
- **Impact if Disabled:** The website will likely not function correctly, and you may be unable to use key features like purchasing products or logging into your account.
2.2. Performance and Analytics Cookies
These cookies collect information about how visitors use our website, for instance, which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that directly identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our website works, understand what content is most popular, and identify any technical issues that users might encounter. This data helps us make informed decisions about website design, content strategy, and overall user experience.
- **Purpose:** To monitor and improve website performance, understand user behavior, track website traffic, and identify popular content.
- **Examples:**
- Google Analytics cookies: These are widely used to track how users interact with a website, including the pages they visit, the time they spend on each page, and the path they take through the site. This data helps us understand user flows and optimize content.
- Cookies that measure page load times to identify performance bottlenecks.
- Cookies that track the effectiveness of different website layouts or features through A/B testing.
- **Impact if Disabled:** We will have less data to understand how our website is performing and how users interact with it, which may hinder our ability to make improvements. Your personal browsing experience will not be directly affected, but the website's overall quality might not improve as efficiently.
2.3. Functionality Cookies
Functionality cookies allow our website to remember choices you make (such as your username, language, region, or font size preferences) and provide enhanced, more personalized features. For example, by remembering your preferred language, we can ensure that content is displayed to you in that language on subsequent visits. These cookies can also be used to remember changes you have made to parts of web pages that you can customize. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
- **Purpose:** To remember your preferences and settings, provide personalized features, and enhance your user experience.
- **Examples:**
- Cookies that remember your selected currency or regional settings for product pricing and delivery options.
- Cookies that recall your login details (if you choose "remember me") so you don't have to re-enter them every time.
- Cookies that remember your preferences for the 3D Room Visualizer or Furniture Configurator Tool, such as your last saved design or material choices.
- Cookies that remember if you have dismissed a particular pop-up or notification.
- **Impact if Disabled:** The website may not remember your preferences, requiring you to re-enter information or select settings each time you visit. This can make your browsing experience less convenient and personalized.
2.4. Targeting and Advertising Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are usually placed by advertising networks with our permission. They remember that you have visited our website and this information is shared with other organizations, such as advertisers. This allows us to show you EcoPly Living ads on other websites you visit, based on your browsing behavior on our site. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
- **Purpose:** To deliver personalized advertisements, measure advertising campaign effectiveness, and build a profile of your interests to show you relevant content.
- **Examples:**
- Cookies from Google Ads or Facebook Ads that track which products you viewed on our site and then show you related EcoPly Living ads on other websites or social media platforms.
- Cookies used for retargeting campaigns, where ads are shown to users who have previously visited our site but not completed a purchase.
- Cookies that help us understand which of our advertising campaigns are most successful in driving traffic and sales.
- **Impact if Disabled:** You will still see advertisements, but they may be less relevant to your interests. You may also see the same ads repeatedly. Disabling these cookies does not mean you will no longer receive advertising; it simply means the advertising you see will not be tailored to your specific browsing behavior on our site.
3. First-Party vs. Third-Party Cookies
- **First-Party Cookies:** These are cookies set by the website you are visiting (i.e., ecoplyliving.com). They are typically used to remember your preferences, manage your shopping cart, or track your basic site usage.
- **Third-Party Cookies:** These are cookies set by a domain other than the one you are visiting. This typically happens when the website incorporates elements from other sites, such as images, social media plugins, or advertising networks. For example, a Google Analytics cookie is a third-party cookie. We do not directly control these third-party cookies, and they are subject to the respective third parties' privacy policies.
4. Your Cookie Choices and How to Manage Them
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, if you choose to decline cookies, you may not be able to fully experience the interactive features of the EcoPly Living website or other websites you visit. Please note that disabling strictly necessary cookies may prevent our website from functioning correctly.
4.1. Managing Cookies Through Your Browser Settings
You can manage your cookie preferences directly through your web browser settings. Below are instructions for common browsers:
- **Google Chrome:**
1. Open Chrome and click the three-dot menu in the top-right corner.
2. Go to "Settings" > "Privacy and Security" > "Site Settings" > "Cookies and site data."
3. Here you can choose to "Allow all cookies," "Block all cookies (not recommended)," "Block third-party cookies in Incognito," or "Block third-party cookies." You can also manage specific site permissions or clear cookies for individual sites.
- **Mozilla Firefox:**
1. Open Firefox and click the three-line menu in the top-right corner.
2. Go to "Options" (or "Preferences" on Mac) > "Privacy & Security."
3. Under the "Enhanced Tracking Protection" section, you can choose "Standard," "Strict," or "Custom" to manage tracking content, including cookies. You can also manage "Cookies and Site Data" specifically to clear or block cookies from certain websites.
- **Microsoft Edge:**
1. Open Edge and click the three-dot menu in the top-right corner.
2. Go to "Settings" > "Privacy, search, and services."
3. Under "Tracking prevention," you can choose your desired level (Basic, Balanced, Strict). You can also click "Choose what to clear" under "Clear browsing data now" to remove specific types of cookies.
- **Apple Safari:**
1. Open Safari and go to "Safari" > "Preferences" (on Mac).
2. Click on the "Privacy" tab.
3. You can select "Prevent cross-site tracking" to block third-party cookies. You can also click "Manage Website Data" to remove cookies from specific websites.
Please note that the exact steps may vary slightly depending on your browser version.
4.2. Opting Out of Personalized Advertising
In addition to browser settings, you can opt-out of personalized advertising from many third-party ad networks. This will not stop you from seeing ads, but it will prevent them from being tailored to your interests based on your browsing behavior.
- Visit the Network Advertising Initiative (NAI) Opt-Out Page: http://optout.networkadvertising.org/
- Visit the Digital Advertising Alliance (DAA) Opt-Out Page: http://optout.aboutads.info/
- For Google Ads, you can manage your ad settings here: https://adssettings.google.com/
5. Changes to This Cookie Policy
We may update our Cookie Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last Updated" date at the top of this Cookie Policy. We encourage you to review this Cookie Policy periodically for any changes. Your continued use of the Service after any modifications will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Cookie Policy.
6. Contact Us
If you have any questions or concerns about this Cookie Policy or our use of cookies, please do not hesitate to contact us:
By Email:
privacy@ecoplyliving.com
By Mail:
Data Protection Officer
EcoPly Living HQ
123 Green Boulevard
Eco-City, New Delhi - 110001
India
By Phone:
+91-1234567890